OVERVIEW OF THE WEST LAKE EXPO MUSEUM
The Century-Old Site Reimagined
Contemporary Dialogue of West Lake Culture
In June, by the West Lake, at the old site of the West Lake Expo Industrial Museum on Beishan Road in Hangzhou, a cultural exploration advocating the return of West Lake culture to street life arrives, accompanied by the fragrance of early summer lotus.
The first West Lake Expo Industrial Museum old site cultural creative market—Art West Lake · Cultural Creative Hub, guided by the Hangzhou Municipal Bureau of Commerce and organized by the West Lake Art Expo Committee, officially opened on June 6.
The market brings together prominent figures and established brands from fields including art, design, and intangible cultural heritage, such as the Hong Kong Cultural and Arts Creative Center and China Academy of Art, with the core concept of “bringing West Lake culture back to street life,” allowing art to enter every household.
As a pioneering brand in the cultural and creative sector, Jue1 Cultural Creative was invited to exhibit, bringing popular products including the shortlisted "Global Gifts" cultural creative series, Jue1 fragrance series, and designed custom series. During the month-long market, more people can discover the charm of cultural creativity and the potential of concrete.
Speaking of the West Lake Expo Industrial Museum old site on Beishan Road, this building, set to become a "century-old brand" in 2029, is not only a key national cultural relic unit but also carries significant historical memories of China's exhibition industry.
In 1929, the first West Lake Expo was held here, becoming the largest comprehensive expo in modern China, witnessing the rise of national industry and becoming a symbol of West Lake culture.
With a hundred years of historical ups and downs, it has grown ever-new. Now, the "Art West Lake · Cultural Creative Hub" market built within this industrial exhibition hall heritage space merges the revitalization of historical architecture with the modern cultural creative industry model, constructing an immersive space suitable for public consumption that integrates "cultural display + creative experience + product consumption." Through the three major sections of intangible cultural heritage skills inheritance, modern design transformation, and interactive experience installations, West Lake cultural elements are transformed into tactile, participatory, consumable life aesthetic products, allowing West Lake culture to blend into life and enter the homes of ordinary people.
You can appreciate original artworks and artistic derivative products in the creative workshop area, and you might even catch a glimpse of the artist on site! Or take a stroll through the themed market area and shop for creatively vibrant cultural products. If you get tired, just relax in the public leisure area with a cup of coffee.
INDUSTRY INNOVATION LEADER
Jue1® Cultural Creative
Cross-Border Innovation Empowers the Future of the Industry
As a leader in industry innovation, Jue1 Cultural Creative relies on over 40 years of material development experience from Beijing Yugou and more than a decade of design accumulation to continually promote empowerment and innovation in the concrete industry.
In the cultural creative sector, the Jue1 brand continually explores the boundaries of the integration of tradition and modernity with a pioneering attitude, particularly highlighting innovation in concrete materials, breaking the stereotype of materials, bidding farewell to the labels of concrete as "rough and cold," and bestowing the material with cultural narrative of "rebirth," transforming it through exquisite craftsmanship into a cultural creative carrier that combines texture and warmth.
From the shortlisted "Global Gifts" cultural creative series to the independently developed Jue1 fragrance series and the construction of a diverse cultural creative matrix, the unique creative genes of the Jue1 brand empower the cultural creative industry through resource integration across the entire chain, innovative marketing systems, and activation of consumption scenarios, injecting vibrant energy into the intersection of art and life.
We believe that every piece of concrete holds endless creative possibilities, and every collision of culture and materials can inspire new artistic expression. Exploring the fusion boundaries of tradition and modernity from a pioneering perspective, the future holds infinite possibilities.
Jue1 ® Waiting for you to experience the new urban life together
The product is mainly made of clear water concrete
The scope involves furniture, home decor, lighting, wall decoration, daily necessities,
Desktop office, conceptual gifts and other fields
Jue1 has created a brand new category of home goods, full of unique aesthetic style
In this field
We continuously pursue and innovate
Maximizing the application of the aesthetics of clear water concrete
————END————
Post time: Jun-14-2025