The 2025 China International Fair for Trade in Services (CIFTIS) was grandly held at the Shougang Park in Beijing from September 10 to 14.
With the annual theme of "Digital Intelligence Leading, Trade in Services Rejuvenated", this year's event focused on the digital, intelligent, and green development of trade in services, attracting nearly 2,000 enterprises to participate offline and 5,600 enterprises online worldwide.
Among them, the Cultural and Tourism Services Theme, with the theme of "Technology Empowering, Creativity Leading", gathered more than 400 outstanding enterprises from home and abroad.
Beijing Yugou Jue1 Cultural and Creative Technology Co., Ltd. (hereinafter referred to as "Jue1") was honored to be selected into the Fengtai Exhibition Group, demonstrating the innovative vitality of Beijing's cultural and creative industry on this international platform.
>>Cultural and Creative Exquisites
The Lugou Bridge Series Makes a Stunning Appearance
The "Lugou Bridge IP" series of cultural and creative products exhibited by Jue1 this time took the famous Lugou Bridge culture as the creative source, launching a variety of unique cultural and creative products including Lugou Bridge Lion Incense Burners, Commemorative Medals, Creative Coasters, and Exquisite Bookmarks.
Among them, the Lion Incense Burner combines traditional craftsmanship with modern design, retaining the mighty demeanor of the stone lions while adding practical functions; the Commemorative Medal, based on the prototype of the Lugou Bridge stone lions, demonstrates the profoundness of historical culture through exquisite design; daily necessities such as coasters and bookmarks cleverly integrate Lugou Bridge cultural elements, allowing traditional culture to integrate into modern life.
Every product embodies Jue1's in-depth exploration of the connotation of traditional culture and its innovative expression. Through cultural and creative products, history becomes touchable and culture becomes perceivable, showcasing the contemporary value and artistic charm of Lugou Bridge as an important cultural symbol. It is a vivid practice of Jue1 integrating cultural inheritance and the innovation of the times through cultural and creative IP.
>>Exhibition Sensation
The Lugou Bridge Series Wins Popularity
During the exhibition, Jue1's booth attracted much attention from all parties. With its unique cultural creativity and exquisite design, its products quickly became the "star products" sought after on the scene.
Wang Shaofeng, Secretary of the Fengtai District Committee of Beijing, visited the booth for guidance, inspected the series of cultural and creative products centered on Lugou Bridge culture, and listened to the staff's introduction on the product design concept, cultural connotation, and market promotion.
Secretary Wang Shaofeng praised Jue1's achievements in in-depth exploration of the Lugou Bridge cultural IP and promotion of regional cultural innovation and development. He encouraged the enterprise to continue to deepen its presence in the cultural and creative field, give full play to the demonstration effect of the Lugou Bridge IP, create more cultural and creative boutiques with Fengtai characteristics, and let more historical and cultural resources "come alive" through cultural and creative products.
Many visitors said that these cultural and creative products "have both the profoundness of history and the interest of modernity", truly realizing "making cultural relics come alive and letting culture enter life".
By integrating culture, aesthetics, and practicality, Jue1's products not only caused a sensation at the exhibition but also gained popularity beyond the exhibition through social media, becoming a new favorite of cultural consumption discussed warmly by young people, demonstrating the huge potential of traditional cultural IP in the contemporary market.
>>Important Cooperation
Joining Hands with Chengdu Archaeology Institute and Chengdu Cultural Exchange to Create the Future
At the exhibition, Jue1 Cultural and Creative held a grand cooperation signing ceremony with the Chengdu Municipal Institute of Cultural Relics and Archaeology and Chengdu Cultural Property Exchange, formally reaching a cooperation agreement on the transformation of Chengdu's archaeological IP.
This cooperation was based on Chengdu's high recognition of Jue1's creative design capabilities, cultural interpretation capabilities, and market transformation capabilities demonstrated in the development of the Lugou Bridge IP.
A representative from Chengdu said: "Jue1 Cultural and Creative's in-depth exploration and modern interpretation of historical and cultural IP are impressive. We look forward to making Chengdu's rich archaeological resources radiate new vitality through this cooperation."
This signing marks a major breakthrough in Jue1's cross-regional cultural cooperation, not only expanding the enterprise's cultural IP resource pool but also enhancing its brand influence in the cultural and museum creative field.
Through this strong alliance, all parties will give full play to their advantages in cultural resources, creative design, and market promotion, jointly promote the creative transformation and innovative development of archaeological and cultural resources, and inject new vitality into the protection and utilization of cultural relics.
Through its wonderful display at this CIFTIS, Jue1 Cultural and Creative not only gained popularity with the innovative design and cultural connotation of the Lugou Bridge IP series products, becoming a cultural consumption hotspot that attracted widespread attention but also fully demonstrated the development achievements of Fengtai District's cultural and creative industry and the professional innovation strength of Beijing's cultural and creative enterprises.
Wang Yulei, Chairman of Yugou Group, said at the exhibition site: "The popularity of the Lugou Bridge IP series products this time is not only the market's recognition of Jue1's creative capabilities but also reflects the public's new understanding of the application of concrete in the cultural and creative field. Through modern design, we make concrete 'lightweight' and culture 'warm', breaking the public's stereotyped impression of traditional materials, and truly realizing 'material regeneration and cultural rejuvenation'."
He emphasized that this success has further strengthened Jue1's determination to practice "cultural confidence, material confidence, and industry confidence". In the future, Jue1 will continue to deepen its presence in the concrete cultural and creative field, deeply integrate traditional Chinese cultural elements with concrete as a unique medium, and continuously advance the exploration of "new materials, new culture, and new expression". It will let traditional culture burst into new vitality in the collision with modern concrete craftsmanship and show the unique charm of Chinese cultural and creative products to the world.
Through its wonderful display at this CIFTIS, Jue1 Cultural and Creative not only gained popularity with the innovative design and cultural connotation of the Lugou Bridge IP series products, becoming a cultural consumption hotspot that attracted widespread attention but also fully demonstrated the development achievements of Fengtai District's cultural and creative industry and the professional innovation strength of Beijing's cultural and creative enterprises.
In the future, Jue1 will continue to adhere to the concept of "culture as the root, creativity as the soul", in-depth explore the connotation of excellent traditional Chinese culture, tell historical stories in contemporary language, and let traditional culture enter modern life and march onto the international stage through more excellent cultural and creative products.
Post time: Sep-16-2025